How to lose a customer.

As marketeers, we need to understand consumer behavior better and treat the consumer's interest with patience, especially online. Today a consumer who shows interest by clicking on an ad is immediately taken to a microsite that attempts to capture his contact details in excruciating & unnecessary depth. This is the first put-off point. Not all customers are happy sharing personal details. The customer is further harried by an irritating OTP mechanism that tries to verify his details are accurate. If he hasn't lost all interest by then, a pop-up window asks to chat, once again seeking information. All this for a customer who perhaps just wanted a quick summary of what's on offer. But the consumer's ordeal is far from over. S/He is then hounded by call-center and sales people who keep asking and repeating the very same questions! After a fortnight of hounding all contact stops! The consumer is forgotten, no updates are sent to him, nothing to remind him, to keep his interest perked. He's simply forgotten. This process is ABSOLUTELY HARMFUL to the brand-consumer relationship. Marketeers must review this process immediately. DO NOT leave this to your digital agencies who're thoughtlessly slapping an ancient template onto your precious and costly consumer-engagement process.