Lonely Cloud Consulting

Solutions to marketing problems

Wednesday, August 29, 2018

When to say 'no'

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Like consumers, products and services too choose their customers. In my many years in advertising, there often comes a moment during my di...
Wednesday, June 6, 2018

The #beautifulcause

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In the run-up to the #FIFA World Cup, various posts, videos and articles are being written about the best teams that played in its history...
Friday, May 18, 2018

#leadership lessons from the #IPL

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The IPL has some wonderful lessons on leadership for us to mull over. Firstly, there's no one style of leadership that works. You can ...
Friday, May 4, 2018

The Poetic Poor

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One of the best part about being in the communications business is the opportunity to have meaningful conversations with people from d...
Wednesday, May 2, 2018

Consumer insight and brands

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During the IPL match ad break, my teenage son and I noticed three different motorcycle brands advertise one after the other all touting ...
Tuesday, March 20, 2018

Redemption

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Even as we celebrate the great #dhoni so must we be inspired by #Dineshkartik . You can wait a lifetime in the shadows but never give up....
Saturday, February 17, 2018

India beyond scams

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The taxi driver asked these question, "How is it that a poor man like me is unable to get a few lakh rupees car loan from a bank but a...
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